If anything is to signpost the revitalisation of an area...
If anything is to signpost the revitalisation of an area, it is the arrival of a big, statement piece of architecture.
Just so in Dongdaemun. In 2014, this central district of Seoul welcomed the Dongdaemun Design Plaza (DDP) to its skyline. It is a masterpiece in sweeping form, elongated curves, and futuristic promise. Designed by Zaha Hadid, and winner of the Pritzker Prize.
While visually arresting on the outside, the beauty continues within. This is an evolving laboratory of the latest in innovative design. Visitors can browse galleries here, step into immersive installations, and study technology as art.
If the DDP were a statement, it would be saying: Seoul faces the future.
