Designed by hand.
Everywhere you look, the streets of Havana are adorned with bright, hand-painted small business signs, vying for the attention of passers-by. From ‘watchmakers’ to ‘glassware’, the signs are direct in naming, and imperfect in execution.
Yet this informal approach to branding gives these businesses a distinct look and feel. They are colourful, honest and compelling. Crucially, their hand-crafted nature conveys a personal level of care that can sometimes elude a logo perfected on InDesign. The personality is in the imperfection.
